Joe Howell - Visual Designer
Guided by a balance of logic and creativity, I’ve built a rewarding career in graphic design and visual artistry. My journey began with a passion for problem-solving, which led me to Southern California’s dynamic design landscape. Over the years, I’ve specialized in crafting impactful brand identities, translating concepts into visual strategies that resonate across industries.
From entertainment to corporate enterprises and small businesses, my designs bring precision, trust, and creativity to every project. My expertise extends to the banking sector, particularly Federal Credit Unions, where I merge analytical thinking with design to create visuals that communicate reliability and professionalism.
Collaboration is at the heart of my process. Leading diverse teams, I’ve guided the creation of marketing assets and brand materials that drive growth for clients. I take pride in developing designs that connect with audiences and help businesses thrive.
For me, design is more than aesthetics—it’s about creating a meaningful impact that resonates deeply with audiences and drives purposeful results. Every project is an opportunity to go beyond visual appeal by integrating creativity, strategic thinking, and brand purpose. I aim to craft designs that not only captivate but also align with a brand’s identity, values, and long-term vision. By combining innovative design with thoughtful brand strategy, I strive to create experiences that leave a lasting impression while fostering authentic connections and delivering meaningful outcomes.
Experience
My first experiences began in the entertainment industry, creating corporate identities, illustrations and movie poster key art for EMA Multimedia in Brentwood, CA. There, I developed brand package print collateral, video and DVD package design, created movie poster concepts with a team of fellow designers, and utilized my existing traditional design and Illustration skills and created digital assets in Adobe Illustrator when the software was 1.2 version, just barely a toddler.
I quickly became skilled in brand identity design and development, print and digital marketing. I learned to see 'outside the box’ with strategic visual planning, collaborating with design teams, and deliver impactful marketing collateral for media agencies and entertainment Corporations like Columbia Tri-Star Pictures, Universal Pictures and a variety of smaller broadcast agencies delivering media content including interactive content for THE DOT.COM years. I worked with other diverse industries as well, including corporate, small businesses, and Federal Credit Unions.
I've worked within a diverse field of design disciplines, including architectural design, landscape design and environmental design. I love working with individual creative artists and help them market themselves and their creative businesses.
My portfolio includes many varied areas of visual design, graphic design, brand identity design, digital & traditional illustration/painting, and lastly my passion for Black & White Photography
email me for inquiries:
joehowell@me.com
